This article argues that the traditional Product Requirements Document (PRD) is obsolete in the age of generative AI, which has collapsed the distance between idea and execution. It proposes the "Autonomous Builder Model," where a single operator, augmented by AI, can ideate, prototype, test, and deploy solutions with minimal reliance on handoffs. For enterprises, embracing this model means empowering domain experts, building secure AI platforms, reframing governance to prioritize outcomes, and measuring speed and impact, ultimately shifting central IT's role from sole builder to enabler of a distributed network of innovators.

AI is fundamentally reshaping business, accelerating project timelines, democratizing expert capabilities, and enabling simultaneous workflows. This "AI speed" allows organizations to achieve in days what once took months, forcing a strategic rethink. Companies that embrace compressed timelines, democratize tools while centralizing strategy, design for parallel exploration, and map their business logic will gain a significant competitive edge.

Is your AI vision inspiring progress or quietly stalling it? Discover the four leadership archetypes that make or break enterprise AI strategy, and see which one your organization truly needs next.

Apple’s new findings cut through the AI fog, pinpointing where “reasoning” models falter and showing why an ontology‑led game plan keeps innovation on solid ground.